SEO (Search Engine Optimization) plays a critical role in improving your website's visibility and driving organic traffic from search engines like Google. Here's how SEO is used in digital marketing:

Increased Organic Traffic: By optimizing your website with relevant keywords, quality content, and technical improvements, SEO helps your website rank higher in search engine results pages (SERPs), leading to more clicks and visits from users actively searching for what you offer.

Higher Conversion Rates: Optimizing your website for search intent ensures that you're attracting users who are looking for exactly what you offer. This results in higher conversion rates, as the visitors you attract are more likely to become leads or customers.

Cost-Effective Long-Term Strategy: Unlike paid ads, SEO is a long-term strategy that continues to deliver results over time. While it requires an initial investment of time and resources, the long-term benefits—such as sustained organic traffic—make SEO a cost-effective way to grow your online presence.